January 2009
In the midst of a crisis, we react. The urgency of the situation focuses the mind and motivates action. Faced with a fire, we spring into action and fight the fire.
But it is harder to focus the mind and motivate action when there is no emergency facing us. How often do we "spring into action" to create a fire prevention plan? But in fact, it is usually less costly and more effective to be proactive than reactive.
In mid-2008, many natural gas buyers were in full fire-fighting mode. Forward gas prices had rocketed up 60% in only a few months. Energy consumers who had requirements to buy gas at market prices for the second half of 2008 or for 2009 were straining at the prospect. For a gas consumer buying 2000 GJ per day of gas the rise in prices represented increased gas costs of more than $4 million a year.
No doubt some of those buyers were saying to themselves, "if I get through this, then things are going to change. I won't let this happen to me again."
Then, in a matter of weeks, the fire went out!
Certainly, the upheavals in the general economy that have contributed to the drop in energy prices have themselves created different kinds of fires on different fronts for many organizations. And so attention in those organizations has shifted to fighting those fires. But the drop in energy prices, and the prospect for soft prices for the next while have created the ideal opportunity for organizations to develop their energy price risk management plan.
One thing we know for sure is that energy prices will rise again. And the deeper and the longer the current decline in prices, the sharper and more extreme the price rise is likely to be when the economy - and energy demand - revives. Smart energy buyers will have used this time to prepare.
What can you do to develop your price risk management plan?
This kind of analysis can identify the strengths and weaknesses of past practices, and prepare you to make the changes necessary to address proactively the next cycle in energy prices.
A market timing strategy won't minimize price Read more »
Develop a "SMART" goal for your energy procurement plan Read more »